Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, discusses the impact of having a celebrity like Logan Paul support your NFT collection. Zhao’s own NFT collection, IreneDAO, saw a significant increase in value after Paul invested in it. She explains that Paul discovered the project through billionaire crypto investor Mike Novogratz’s tweet and they have since developed a friendship centered around NFTs. Zhao, who has a large following on social media platforms, became interested in crypto to have more control over her content and community. She started her own Simp DAO and later launched the SO-COL platform. Zhao enjoys the humor and entertainment value of crypto memes and believes that creating them requires a deep understanding of the market and audience. She had a public feud with fellow crypto influencer Lady of Crypto but saw it as a funny situation that generated significant attention. Zhao predicts that Bitcoin will reach $100,000 and expects real-world assets and NFTs for creators to gain more traction in the next year. She believes there is still room for growth in the NFT space as more Web2 creators join the trend.
